Anyone who has ever signed up for Instagram knows how hard it is to come up with an effective tagline. How do you describe yourself in so few words? The same goes for a business; your tagline is the first thing people see, and if your tagline isn’t any good, then it may be the last thing people see. In a perfect world, people would read a whole paragraph, but we live in an attention-deficit age where brevity is valued. Still, for those...
[Read more...]Adam Banks
Recent Posts
Convos with Creatives - Episode 3 - Ried Cartwright
Filed Under: Our POV
Why is Video Production So Expensive?
Well, if there was an easy answer to that question, you wouldn’t need to read this article.
[Read more...]Filed Under: Our POV, Our Process
Convos with Creatives - Episode 2 - Lorelei Buescher
Filed Under: Our POV
Convos with Creatives: Episode 1
When I meet someone for the first time, I usually find myself asking the same question: “What do you do?”
[Read more...]Filed Under: Our POV
Our Favorite Videos - Pt. 2
2015 was a year in which we grew as people and as an organization. It wasn't without growing pains, but we believe that we came out of it determined to make as much creative, meaningful work as humanly possible. We feel blessed that we are able to to spend each year doing what we love. So, without further ado (because who has the attention span for more text!), here are a few of our favorites, in the words of our team members. If you...
[Read more...]Filed Under: Featured
Our Favorite Videos - Pt. 1
Filed Under: Featured, Our Work, Our Favorites
5 Ways to Survive the Hot Seat
This is for you, future on-camera interview subjects of the world. Here’s a list of helpful tips if you ever find yourself in the hot seat:
1) Relax! Unless you were born with the oratorical skills of a Fortune 500 CEO, it’s natural to feel nervous when you step in front of a camera for the first time. The lights are bright. A microphone is either floating above your head or clipped to your shirt. There are people in the background of...
[Read more...]Filed Under: Featured
Dig Deeper
Think back to a time when you began to become closer with a friend or significant other. How did the first conversation start? Did you talk about the weather? Maybe it was raining and you forgot to bring a coat, and you talked about how you always forget to bring a coat when it rains. Perhaps you talked about how the full moon was larger than usual, and how it made you feel like you had stumbled upon the twilight zone on accident. And...
[Read more...]Filed Under: Featured
Top 7 Video Production Companies in Cincinnati
A few weeks ago, we decided to interview several other video production companies in the Cincinnati area (as well as ourselves) in order to provide a resource for those looking to create video content for their brand or business, with a comprehensive list of the various options that are available. The answers in this questionnaire come from a number of notable companies in the industry, speaking openly about what inspires them to do...
[Read more...]Filed Under: Featured