Amy Overgaard
Recent Posts
Flesh and Bones: What Makes a Video Memorable?
Oct 6, 2015 6:31:35 AM by
Amy Overgaard
Innovate Your Brand
Apr 30, 2015 8:19:05 AM by
Amy Overgaard
Consumers are no longer shopping for products, they’re shopping for stories. They want to know that what they buy is more than just a commodity. What else does it have to offer? If the choice is between a boot that was made in a factory in China or an American-made, leather boot, just like the one their grandpa used to wear, they will almost always choose the latter, even if it means paying a little more. Because stories matter to...
[Read more...]Filed Under: Featured