Video is a wonderful format that can do many amazing things for a brand—educate, simplify, elicit emotion, tell compelling stories, change perceptions, etc. However, I have heard so many companies say, “I spent tens of thousands of dollars on a video, and it didn’t work.”When trying to understand WHY it didn’t work, more often than not, the video was posted to their website/YouTube channel, never to be spoken of again.You can’t see...
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Filed Under: Our Work, Our Favorites, Our Process
Anyone who has ever signed up for Instagram knows how hard it is to come up with an effective tagline. How do you describe yourself in so few words? The same goes for a business; your tagline is the first thing people see, and if your tagline isn’t any good, then it may be the last thing people see. In a perfect world, people would read a whole paragraph, but we live in an attention-deficit age where brevity is valued. Still, for those...
[Read more...]Filed Under: Our Process, Our Beliefs
Filed Under: Our Awards
Well, if there was an easy answer to that question, you wouldn’t need to read this article.
[Read more...]Filed Under: Our POV, Our Process
Well, I’m force-quitting Premiere Pro and double-clicking the Microsoft Word icon on my desktop. This is weird.
[Read more...]Filed Under: Featured, Our Beliefs
