Your boss just came to you and said your company needs a video to engage people on social media. You must decide how money is spent. Are your campaign efforts going to focus on video advertising or video marketing?
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When we begin the video production process, every single production has a different type of scope. When it comes to crews and sets, we could go anywhere from small to very large. POSSIBLE Worldwide reached out to us to produce their latest social media-based ad for Downy and Febreze called "The Extra Hour", which promotes their sleep sensations line. We only had 4 days to prepare for the project before we had to shoot, but we took this...
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We often encounter advertisements that promote a sale but fail to give us a real reason outside of price for choosing their product over others. Sales are great but if there's a story attached to a company, we often feel much better about our purchase. Several examples of this exist today: TOMS Shoes, Kashi, and Apple are great examples, just to name a few. Companies provide a greater story for you as the consumer to take part in when...
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If you're interested in working with a creative team that helps in your branding process like we do, then you probably want to know a bit about how we came to brand ourselves. Creativity is great, but credibility is equally important.
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UC Utilities from Moonbeam Studios on Vimeo.
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